Business Cases

Our casual dining client had an opportunity around affordability.  Market Research showed that the largest complaint from customers was it was too expensive although we received high marks for quality of the food. Providing an entry level Feasts for 4 allowed us to build on the history of Family Style Dining with an encouragement of trade up.  What we saw was although the price point was $40 advertised, the customers typical traded up and added on delivering an average check of $86+.  In addition, we introduced this on all order channels meaning we saw a jump in online orders.  Roughly 25% of orders included this meal program. This allowed for us to also trade up with LTO news that provided an opt in for customers. The true approach of "drive 'em in and trade 'em up"

One of our brands lagged behind on social media interaction and engagement.  Using a combination of paid approach, organic influencer posts and social capture, we saw a 39% increase in interactions over 28 days.

As a company purchase happened, we had to relaunch the restaurant brand across key delivery players.  Knowing that the food delivery business is highly incremental, we leveraged a combination of advertising spend, price increase, and discounted offers to capture new users.